Writing

Content Marketing Campaign: Stock Plan Services

Is It Time to Change How You Manage Your Equity Plans?

http://www.computers ... uity-plans

Part of a campaign to create awareness and interest in services offered by Computershare.

5 Improvements from Outsourcing your Equity Plan Administration

http://www.computers ... nistration

Part of a campaign to create awareness and interest in services offered by Computershare.

How to Actively Control Costs for a Growing Equity Plan

https://www.computer ... quity-plan

Part of a campaign to create awareness and interest in services offered by Computershare.

Content Marketing Campaign: ESPP Program

Nine Reasons to Offer an Employee Stock Purchase Plan

https://www.computer ... chase-plan

Part of a campaign to create interest among prospects to offer an employee stock purchase plan (ESPP) at their company with Computershare as the provider.

Fractional Shares and the ESPP

https://www.computer ... nal-shares

Part of a campaign to create interest among prospects to offer an employee stock purchase plan (ESPP) at their company with Computershare as the provider.

Employees Want Company Ownership

http://images.info.c ... hip-US.pdf

Part of a campaign to create interest among prospects to offer an employee stock purchase plan (ESPP) at their company with Computershare as the provider.

Videos

Fractional Shares for Your ESPP

https://www.youtube.com/watch?v=79wfTQYC_44&t=6s

Promotes the benefit of offering fractional share purchases in your employee stock purchase plan (ESPP) to make it more valuable to employees. Fractional share purchases was a unique service offered only by Computershare.

Business Process Outsourcing

https://youtu.be/f2TIAUaFfvo

Promotes outsourcing service for processes specific to the clients serviced by Computershare.

Easily Engage Employees with Computershare

https://www.youtube.com/watch?v=7bLhuEDdQDc

Create interest among prospects to make use of Computershare’s services.

ESPP Day

https://www.youtube.com/watch?v=t5PgHOhJJtA

Promotes the twice-annual one-day conference to prospects.

Superheroes of Stock Plan Administration

https://youtu.be/WsyuG2GnlSE

Used as part of exhibit at industry conference being held the week of Halloween. Superhero theme promoted Computershare services while tying into the holiday as well.

Email Campaigns

Friday Fun Facts

8-week campaign pushed out to clients to increase awareness of specific products and services offered. Campaign utilized a quiz game format to successfully engage clients with the content.

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Market Research

Employee Equity Plans Global Trends Report

http://computershare-na.com/employee-plans-report/

24-page report on the latest trends in global employee equity plans.

Brochures

Computershare Stock Plan Services

4-page brochure providing a brief overview of the employee plan services offered by Computershare.

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Fractional Shares and ESPPs

8-page brochure promoting the value of offering fractional share purchases as part of an employee stock purchase plan (ESPP), a unique service only offered by Computershare.

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Mailers

Advertising Age's 360 Degree Media Guide

Print mailer with six cards, held together by a corner grommet. Cards one thru five each ask a question with the obvious answer being “Yes”. Card six shows how answering “Yes” means they should advertise in this special supplement to Adverting Age.

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Chem Show Advertising Campaign

Three postcards sent to advertising prospects, each sent one week apart. All three postcards promote the value of advertising in Chemical Engineering to support the advertiser’s presence at the upcoming Chem Show trade show.

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Print Ads

Amplify Your Sales Force with Advertising Age

Print ad promoting the value of advertising in Advertising Age.

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The IDEA Conference

Print ad promoting Advertising Age's The IDEA Conference

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