Writing
Content Marketing Campaign: Stock Plan Services
Is It Time to Change How You Manage Your Equity Plans?
http://www.computers ... uity-plans
Part of a campaign to create awareness and interest in services offered by Computershare.
5 Improvements from Outsourcing your Equity Plan Administration
http://www.computers ... nistration
Part of a campaign to create awareness and interest in services offered by Computershare.
How to Actively Control Costs for a Growing Equity Plan
https://www.computer ... quity-plan
Part of a campaign to create awareness and interest in services offered by Computershare.
Content Marketing Campaign: ESPP Program
Nine Reasons to Offer an Employee Stock Purchase Plan
https://www.computer ... chase-plan
Part of a campaign to create interest among prospects to offer an employee stock purchase plan (ESPP) at their company with Computershare as the provider.
Fractional Shares and the ESPP
https://www.computer ... nal-shares
Part of a campaign to create interest among prospects to offer an employee stock purchase plan (ESPP) at their company with Computershare as the provider.
Employees Want Company Ownership
http://images.info.c ... hip-US.pdf
Part of a campaign to create interest among prospects to offer an employee stock purchase plan (ESPP) at their company with Computershare as the provider.
Videos
Fractional Shares for Your ESPP
https://www.youtube.com/watch?v=79wfTQYC_44&t=6s
Promotes the benefit of offering fractional share purchases in your employee stock purchase plan (ESPP) to make it more valuable to employees. Fractional share purchases was a unique service offered only by Computershare.
Business Process Outsourcing
Promotes outsourcing service for processes specific to the clients serviced by Computershare.
Easily Engage Employees with Computershare
https://www.youtube.com/watch?v=7bLhuEDdQDc
Create interest among prospects to make use of Computershare’s services.
ESPP Day
https://www.youtube.com/watch?v=t5PgHOhJJtA
Promotes the twice-annual one-day conference to prospects.
Superheroes of Stock Plan Administration
Used as part of exhibit at industry conference being held the week of Halloween. Superhero theme promoted Computershare services while tying into the holiday as well.
Email Campaigns
Friday Fun Facts
8-week campaign pushed out to clients to increase awareness of specific products and services offered. Campaign utilized a quiz game format to successfully engage clients with the content.
Market Research
Employee Equity Plans Global Trends Report
http://computershare-na.com/employee-plans-report/
24-page report on the latest trends in global employee equity plans.
Brochures
Computershare Stock Plan Services
4-page brochure providing a brief overview of the employee plan services offered by Computershare.
Fractional Shares and ESPPs
8-page brochure promoting the value of offering fractional share purchases as part of an employee stock purchase plan (ESPP), a unique service only offered by Computershare.
Mailers
Advertising Age's 360 Degree Media Guide
Print mailer with six cards, held together by a corner grommet. Cards one thru five each ask a question with the obvious answer being “Yes”. Card six shows how answering “Yes” means they should advertise in this special supplement to Adverting Age.
Chem Show Advertising Campaign
Three postcards sent to advertising prospects, each sent one week apart. All three postcards promote the value of advertising in Chemical Engineering to support the advertiser’s presence at the upcoming Chem Show trade show.
Print Ads
Amplify Your Sales Force with Advertising Age
Print ad promoting the value of advertising in Advertising Age.
The IDEA Conference
Print ad promoting Advertising Age's The IDEA Conference